Brownlow medallist and dual AFL premiership player Gary Ablett Jr has joined Gameday International, a subsidiary of Impression Healthcare (ASX:IHL), as its latest ambassador.
The AFL legend who has captained the Gold Coast Suns since his departure from Geelong Football Club in 2010, will promote Gameday via advertising and other marketing activities to build brand awareness around Gameday Mouthguards and future products.
Gameday manufactures custom mouthguards at an affordable price making them accessible to all Australian sports participants.
Despite the speculation on his playing future and a potential return home to Geelong, it expected Ablett’s involvement will bring awareness through the entire AFL community, from grassroots level to more senior leagues.
The eight-time All-Australian will promote safe play, and the benefits of wearing a custom-made mouthguard, through grass roots media related activity.
Ablett will attend school clinics and use social media to work with Gameday to produce and promote a limited edition mouthguard branded Gary Ablett Jr Limited Edition Mouthguards.
“I’m incredibly excited to be involved with Gameday. Gameday’s custom-fit mouthguards are an incredible product, providing an affordable high quality option for all the players out there who should be wearing protective mouthguards when playing sports. As someone how is passionate about encouraging children to play Australian Rules Football, it’s really important to promote the message of safe play and mouthguard use at the same time,”
Ablett’s signing comes just weeks after two prominent players from the AFLW signed on as Gameday ambassadors. He will join high profile professional women’s AFL players, Moana Hope and Kaitlyn Ashmore, as Gameday’s AFL representatives.
The AFLW players joined Gameday just as IHL debuted on the ASX in November. As part of his consideration, Ablett will be issued with 625,000 shares in Impression Healthcare.
Original Article: www.news.com.au